You then populate the template with your own data from an external database (such as an Excel spreadsheet). These placeholders can include names, addresses, dates of birth, product preferences and more-whatever information you’re trying to store about your customers or contacts. Typically, mail merge begins with a template of the document to be created, which includes placeholders for fields of data. The name mail merge comes from the fact that it was originally used to generate letters or other printed pieces that were sent out in bulk, such as holiday cards or marketing pieces. It works by combining a main document (which contains static or unchanging text) with a data source containing values that are merged into the main document at runtime. Mail merge software is computer software that helps individuals and organizations produce customized documents.
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